You don’t just have one Facebook account or page. You have tons of them, and keeping track of all of them is hard work. You try to manage them all, but you forget to post on some of them, and you post too much on other ones. You’re losing fans because of it, and it won’t be long before no one visits your Facebook pages.
Then, to top it off, you’re worried that your accounts are going to be banned because Facebook only wants you to have one. Facebook tracks your accounts by IP address, and as long as you keep logging into all of your accounts with the same IP address, the chance of that happening is getting bigger and bigger.
You have so many Facebook problems, and you need a solution.
Your solution is two-fold.
On one hand, you need Facebook proxies. Proxies will hide your identity so Facebook won’t know where you’re coming from when you log in. It will be hard to ban you when the network doesn’t even know who you are.
Second, you need to use an automation tool. Automation tools make account management a breeze. These tools automate some of the processes so you can keep your fans happy without as much work.
Let’s look at some automation tools, and then let’s go over some tips for using Facebook proxies.
If you don’t mind paying for an automation tool, you can’t go wrong with Sprout Social. While it’s built to manage multiple Facebook pages, it’s still not a bad idea to pair it with a Facebook proxy so you won’t have to worry about facing any bumps in the road while managing your pages.
In regards to automation, you can schedule, queue, and publish posts with Sprout Social. You can draft posts for as many pages as you like, and you can attach images to the posts. You can also edit meta data and apply organic targeting to your posts if you want. Then, it will all go out on the scheduled date. This digs a lot deeper than some of the automated tools out there do, so if you’re serious about marketing on Facebook and beyond, this is well worth a look.
It also focuses on collaboration. You can create a content calendar for the entire team and then manage publishing access. By managing permissions, you don’t have to let the entire team have complete control over your Facebook accounts. That can help you avoid some serious headaches with your accounts.
It also has Facebook Insights built in so you can look at your data to see what’s working and what isn’t. This is critical if you want to have a powerful Facebook marketing campaign. You can make some tweaks based on your Facebook Insights. That can help you get even more out of your campaign.
Sprout Social has a 30-day free trial, so give it a try to see if it’s right for you. Then, you can always cancel your trial if you aren’t happy with Sprout Social.
SocialOomph is another paid Facebook automation option that you can use with your proxies. You can add unlimited Facebook accounts to SocialOomph, and you don’t have to add your login credentials to the software. Instead, it uses Facebook Connect to log into your accounts. If you don’t like the idea of supplying your login credentials, this is a huge benefit. You’re already protecting your identity with your Facebook proxy. This takes it a step further.
You can use this software to schedule status updates for your regular page, as well as wall updates.
Let’s take a minute to look at this. Some marketers think that they only need a Facebook page. They don’t need to waste their time with a regular page. That’s not always the case. Personal profiles are more personal, so you can connect with your customers. They feel like they know you when they are friends with you on your personal page. Sometimes, that’s just what they need to make a purchase.
Your posts are also much more visible than they are on a business page. Business posts often are buried among all of the noise, but your personal posts really stand out. There is a good chance that people will see every personal post that you make. If you have something to say, you might want to consider adding a personal page to your marketing arsenal.
Finally, there’s less noise in general with personal pages. You don’t have all of that marketing to worry about so you can just be yourself. That is appealing to a lot of people.
Does this mean you should do away with your business page? Of course not. It just means you should consider opening yourself up to a personal profile, as well, especially if you have a personal business style. Your personal page might open some doors up that your business page left closed.
Finally, SocialOomph lets you schedule posts to groups. You do need to be careful with this because you need to make sure that your group posts fit into the conversation. You don’t want to post something that is completely random and off the wall. Make sure that you come up with something that fits the theme of the group so people don’t think that you’re a spammer. You always want to add value when you post to a group or you will end up getting kicked out, blocked, or ignored. That is socially networking death, so avoid it at all costs. If you can’t find a way to schedule posts to groups without looking like a spammer, don’t use this feature. Just pop onto the groups from time to time and write your posts in real-time. It doesn’t take that much time.
With free and paid plans, Buffer is a great choice for people on a budget. You can add content to schedule to Facebook or other social networks from the app, or you can use the browser extensions to add content. This is a huge time saver. Plus, it has mobile apps to make the process even easier. It also helps you create the right image sizes for your content. If you want something that’s the right price and easy to use, check Buffer out.
Simply Cast might not be as well-known as Buffer or some of the other tools out there, but it is on the rise, largely because of all of its features. It’s not free, but it’s affordable, and it has a ton of features that you are certain to love.
First, of course, you can automate your posts. Just create your posts in advance, and then they will go out at the right time. If you want them to be more effective, target your posts to specific segments. That way, they’ll reach the right people.
Simply Cast also has integrated forms in the software. You can put one of the signup forms on your Facebook page and use it to get more subscribers. Also, since you’ll be using your Facebook proxies, you won’t have to worry about Facebook shutting you down before you get all of the subscribers that you need to grow your business.
These are just some of the features the tool has available. Simply Cast charges a monthly fee, and it also offers lifetime pricing. Try it for a month, and then if you love it, consider the lifetime pricing.
You can’t have a discussion about Facebook automation tools without bringing up Hootsuite. This is probably the most well-known automation tool out there, and for good reason. Affordable and easy to use, it allows you to schedule messages on Facebook and other social networks. It also suggests content for you to post, which cuts down on the amount of time you have to spend searching for relevant content. Plus, it comes with its own analytics so you can find out how you’re performing when you use this tool. You should always stay plugged into your analytics, so this is critical. Look at them every single week if not more. Then, change your marketing platform based on your analytics.